According to Georges Hugel, in 1970 a titled English Lady and a wine writer were having lunch at Georges’ parent’s home. The Lady commented to Jean Hugel (Georges’ father, 1898-1980) how much she enjoyed the wine but that it was very difficult to find in England, as production and sales were very small. In addition, at this time, many consumers still mistook most wines in the elongated green bottles to be German and therefore sweet—the English market was not known for their sweet palate in wines!
The Lady (whose name is unfortunately not remembered) remarked many times throughout that fated lunch how lovely the Hugel Pinot Blanc was and a fitting name might be Cuvée Les Amoureux (the lover’s blend). As it was, the Hugel family had already been trying to find a suitable way to distinguish Hugel Pinot Blanc from other Pinots, while making it recognizably French.
Unfortunately (or fortunately!) the name Cuvée Les Amoureux was not suitable because it was too similar to an already existing vineyard in Burgundy. Eventually, the Hugel family decided on “Cuvée Les Amours”—a name automatically associated with the French and love, as the Pinot Blanc is a lovely wine!
Hugel’s Pinot Blanc “Cuvée Les Amours” was registered as a trademark in most countries where Hugel wine is exported. The U.S. trademark was approved in 1972 and since then the wine has been a great success with American consumers.
"It is the most approachable wine of Alsace and also the most consistent year in year out. Not far in style from an unoaked Chardonnay such as a Macon or Chablis." -Etienne Hugel
Score: 90 PointsJamesSuckling.com Author: James Suckling
A soft and fresh white with sliced apple, lemon and melon character. Full body, good fruit. Flavorful finish. Easy and delicious. Drink now.
Score: 88 PointsVinous Author: Ian D'Agata
"Gold-tinged straw. Tangerine, honeyed apricot and lavender on the superripe, spicy nose (thats the Auxerrois showing off its true colors). Rich and spicy in the mouth too, with ripe orchard fruit flavors lifted by lemon, lime and fresh herbs. A touch overripe and almost sweet on the moderately persistent finish: although the numbers say this has only 2.8 g/l residual sugar and 4.4 g/l total acidity (and a technically low 3.13 pH), this Pinot Blanc struck me as a little heavy-handed. Perhaps the yield, down 15% in 2013, was too low here. I actually prefer the 2012 Pinot Blanc."
Showing : 2