Peter was born in Johannesburg South Africa. He was conscripted into the South African Defense Force and commissioned and served for three years. He completed a B.comm (Hons) degree at Rhodes University and an MBL at the University of South Africa. He has held junior, senior, and international marketing positions at both Richardson Vicks and Boots Pharmaceuticals Plc. He has extensive experience in both marketing and corporate strategic development. Peter has been involved with the New Zealand wine industry since he and his family immigrated in 1996. Since then, he has held the position of CEO at Mission and has been responsible for the restructuring and recapitalisation of the business. Mission Estate is regarded as a leading company in the New Zealand wine industry. The company has an established international reputation for quality wine production and is recognised for innovation and a strong environmental focus. Peter has previously been an advisor to Venture Hawkes Bay, the regional economic development agency, and held several directorships, including New Zealand Winegrowers, Hawke’s Bay Winegrowers Association, Bragato Research Institute and Air Hawkes Bay. He was vice president and councilor of the Hawke’s Bay Chamber of Commerce, as well as Chairman and executive member of the Gimblett Gravels Winegrowers Association. He is currently Chairman of the Bragato Trust and was named Hawkes Bay Businessperson of the year in 2011. Peter was awarded the Paul Harris Fellowship by Rotary New Zealand for services to the community and named a Fellow of New Zealand Winegrowers in 2023 for his services to industry organisations. He is married to Linda, and they have three adult daughters.

Alex joined the team at Mission Estate Winery in 2007, whilst studying for a Bachelor of Wine Science. Spending his weekends pouring wine for guests in the Cellar Door, Alex developed a unique understanding of what people looked for and enjoyed most in wine and was able to apply this to his studies. In 2011, after completing his degree and gaining experience working vintages for a number of other wineries, Alex re-joined the Mission team, working side by side with Mission’s Chief Winemaker, Paul Mooney. The opportunity to work with Paul has ensured that the heritage of Mission’s winemaking continues to be passed on, and reflected, in the signature style of wines being crafted at Mission Estate. In 2016 Alex was named ‘North Island’s Top Young Winemaker’ at the New Zealand Young Winemaker competition. In 2024, Alex celebrates his 14th Vintage with Mission, now as Winemaker. He is proud to continue the tradition and uphold the legacy of Mission Estate’s long winemaking history. He also steers Mission’s commitment to sustainability through our environmental management and sustainable programmes. Alex was promoted to Head Winemaker in 2024 after Paul Mooney retired.