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Attitude

About

Attitude

Pascal Jolivet launched the Attitude brand in 2001. The idea was to create a high-quality Loire collection not necessarily from Sancerre but from the Loire Valley, the best terroir in the world for Sauvignon Blanc. Pascal Jolivet’s dedication to this grape led him to a rich region in terms of history and heritage near the gorgeous Château of Cheverny and Chambord. Its identity of place and originality give a unique style to these Pascal Jolivet wines

History

“Attitude” is a reflection led by Pascal Jolivet since 2001. The idea is to develop a very high quality wine outside of Sancerre while remaining in the Loire, the best terroir in the world for the Sauvignon Blanc grape variety. His passion for this grape variety then oriented him to a region rich in history and heritage, near the magnificent Châteaux of Cheverny and Chambord.

Current Portfolio

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The Winemaker

Valentina Buoso

Everything begun when Valentina was 16 years old at a wine seminar…the passion for wine was born! The magic of nature and all its aspects has always fascinated her. In 2007 she obtained her bachelor’s degree in Viticulture and Oenology at University of Padova (Conegliano section) in North East Italy with a thesis on the molecular characterization of wild yeast. In 2009 she executed her Post Graduation Specialization in Oenology at the University of Torino (Asti section) and a European Master’s degree at University of Montpellier and Bordeaux (Diplome National de Master Sciences et Technologies, mention Agronomie et Agroalimentaire, spécialité Viticulture, Oenologie, Economie et Gestion Viti-Vinicoles, at the SupAgro Montpellier). During her studies and for one year she worked as assistant first researcher at CRA ENO (Agricultural and Oenology research institute of Asti, Tourin). The project and the research work were about mannoprotein cession in Piedmont white wine like Arneis and Cortese. The work was presented and published at 2010 Macrowine congres. She also worked for a couple of years on an oenological laboratory in North East Italy. To amplify her knowledge she decided to leave Italy and work overseas. She moved to France where she worked in the cellar in Limoux at Domaine Astruc (Domaine Paul Mas) and in St. Emilion at Thienpont’s properties (Chateau Berliquet, Larcissse Ducasse, Chateau l’If). In 2010, she moved to the United States where she worked in California (Mendocino region) at Alder’s Spring vineyard and ranch and she also had the great pleasure to visit Oregon. She lived in New Zealand for a year in Hawke’s bay region where she had the chance to work at Elephant Hill. In 2012 she decided to discover the Australian’s winemaking philosophy working for LVMH in Margaret River at Cape Mentelle. In 2013 she worked in Chile (Colchagua valley) at Vina Los Aromos where she was impressed from their culture and way of working. In August 2013, she joined the Pascal Jolivet team as winemaker.

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