History

The brand design is based on the provocative artwork of John Willie and his greatest creation, “Sweet Gwendoline”. Created by Larry McGearty – an entrepreneur, creator of spirit brand worlds, and fan of art and subculture – he found the perfect creative director in Dita Von Teese, who credits John Willie’s artistry as a source of inspiration for her creativity. Sourced in the South of France, near the medieval town of Brive-la-Gaillarde. The commune added “Gaillarde,” a term for “bravery,” to its name in 1919, and a world war later, it was the first French city to liberate itself. The liquid is created at Distillerie des Terres Rouges. The family-run distillery produces small batches using locally sourced ingredients distilled by steam in copper stills. Such a legacy informs the family-owned spirits house that is now entrusted with handcrafting Sweet Gwendoline French Gin in small-scale batches.