April 6, 1928 was the beginning of the Cavicchioli era. In the aftermath of World War II the desire for rebirth was increasingly pressing, and Italy prepared to take on the challenge. We reach the 1960’s on four wheels, although most people used to get around with a Lambretta. Just as driving those six kilometers between San Prospero, where the wines are bottled, Lambrusco Cavicchioli is ready to be exported outside the Italian borders. In the 70’s production increased, success was not long in coming and it was already time to hand the business over to grandsons Umberto, Sandro and Claudio.

The Cavicchioli style is now a cult of Modena Lambrusco, the beating heart of an authentic and lively land. And in the 80’s, the development of a reliable, beloved brand, demanded by everyone: from taverns to star-rated restaurants, from the neighborhood shops to the bigger supermarkets, from the Italian province to the big cities overseas.