Frederick Wildman

• Country: France
• Region: Beaujolais

At Potel-Aviron, Stéphane Aviron has adopted an almost radical return to tradition; sustainable viticulture, extremely old vines and classic Burgundian techniques. His cru Beaujolais drink like fine Burgundy.

Historically considered “poor man’s Burgundy,” a modern movement toward fruity, simple, quaffing wines boosted sales but eroded the region’s traditional quality. Potel-Aviron has reversed the trend. By focusing on the Beaujolais village crus, the best sites for unique, expressive wines, and finding old parcels of vines, Aviron creates very expressive, age-worthy wines relying on traditional and new methods, including organic and biodynamic vineyard management. All wines are labeled “Vieilles Vignes,” old vines, because the vines are at least 40 years-old. Potel-Aviron’s wines are authentic in every way. This is true Beaujolais.